{"id":60453,"date":"2020-12-19T09:29:41","date_gmt":"2020-12-19T12:29:41","guid":{"rendered":"https:\/\/portalnpm.com\/index.php\/2020\/12\/19\/precos-sobem-no-natal-e-intencao-de-compras-diminui-revela-pesquisa\/"},"modified":"2020-12-19T09:29:41","modified_gmt":"2020-12-19T12:29:41","slug":"precos-sobem-no-natal-e-intencao-de-compras-diminui-revela-pesquisa","status":"publish","type":"post","link":"https:\/\/portalnpm.com\/index.php\/2020\/12\/19\/precos-sobem-no-natal-e-intencao-de-compras-diminui-revela-pesquisa\/","title":{"rendered":"Pre\u00e7os sobem no Natal e inten\u00e7\u00e3o de compras diminui, revela pesquisa"},"content":{"rendered":"<p style=\"text-align: justify;\">Pesquisa realizada pelo Ibevar (Instituto Brasileiro de Executivos de Varejo &#038; Mercado de Consumo) mostra que o pre\u00e7o dos produtos tiveram aumento significativo neste fim de ano e a inten\u00e7\u00e3o de compras dos brasileiros diminuiu.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\u201cFizemos um mapa dos \u00faltimos seis meses e o que se v\u00ea \u00e9 um aumento de pre\u00e7os na maioria das categorias pesquisadas\u201d, diz Claudio Felisoni de Angelo, presidente da entidade.<\/p>\n<p style=\"text-align: justify;\">No que diz respeito ao pre\u00e7os, foram pesquisadas 30 categorias. Dessas s\u00f3 cinco (adega climatizada, c\u00e2meras e filmadoras, lava-lou\u00e7as e smartband) apresentaram redu\u00e7\u00e3o nos valores. Oito (ventiladores, consoles de v\u00eddeo game, fornos, jogos eletr\u00f4nicos, liquidificadores projetores, fog\u00f5es e geladeiras) apresentaram aumento superior a 30% e cinco (aspiradores de p\u00f3, cafeteiras, caixas de som bluetooth, ar-condicionado e coifas) apresentaram alta entre 25% e 29,99%.<\/p>\n<p style=\"text-align: justify;\">\u201cTreze categorias apresentaram percentual acumulado de aumento maior que 25%\u201d, destaca Felisoni ao comentar que apenas a categoria de c\u00e2meras e filmadoras apresentou redu\u00e7\u00e3o de pre\u00e7os. \u201cEssa queda \u00e9 reflexo da diminui\u00e7\u00e3o do turismo e das viagens\u201d, diz.<\/p>\n<p style=\"text-align: justify;\"><strong>Inten\u00e7\u00e3o de compra<\/strong><\/p>\n<p style=\"text-align: justify;\">Outro ponto analisado pela pesquisa foi a inten\u00e7\u00e3o de compra. Nesta etapa, foram analisadas 28 categorias, Felisoni comenta que dos 140 registros dessas categorias, 85 indicam queda forte de inten\u00e7\u00e3o de compra.<\/p>\n<p style=\"text-align: justify;\">\u201cPor outro lado, vimos um aumento expressivo na categoria de produtos associados aos jogos eletr\u00f4nicos, reflexo das restri\u00e7\u00f5es sanit\u00e1rias\u201d, diz.<\/p>\n<p style=\"text-align: justify;\"><strong>Black Friday<\/strong><\/p>\n<p style=\"text-align: justify;\">A pesquisa mostra ainda que a Black Friday rouba vendas do Natal. Na promo\u00e7\u00e3o de novembro registrou-se 21 movimentos positivos de manifesta\u00e7\u00f5es de compras. Enquanto que em dezembro foram 21 movimentos de redu\u00e7\u00e3o das disposi\u00e7\u00f5es de compra.<\/p>\n<p style=\"text-align: justify;\">\u201cA Black Friday transfere as vendas, n\u00e3o significa que h\u00e1 um aumento nas vendas\u201d, finaliza Felisoni.<\/p>\n<p style=\"text-align: justify;\">Fonte:\u00a0 ISTO \u00c9<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Pesquisa realizada pelo Ibevar (Instituto Brasileiro de Executivos de Varejo &#038; Mercado de Consumo) mostra que o pre\u00e7o dos produtos tiveram aumento significativo neste fim de ano e a inten\u00e7\u00e3o de compras dos brasileiros diminuiu. \u201cFizemos um mapa dos \u00faltimos seis meses e o que se v\u00ea \u00e9 um aumento de pre\u00e7os na maioria das &hellip;<\/p>\n","protected":false},"author":2,"featured_media":60454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2648258775420054_1618374048415101":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[414],"tags":[8383,8384,8385,8386,8387],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pre\u00e7os sobem no Natal e inten\u00e7\u00e3o de compras diminui, revela pesquisa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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