{"id":64951,"date":"2021-05-04T19:14:53","date_gmt":"2021-05-04T22:14:53","guid":{"rendered":"https:\/\/portalnpm.com\/index.php\/2021\/05\/04\/auxilio-emergencial-bancou-a-alimentacao-de-77-dos-beneficiarios-diz-estudo\/"},"modified":"2021-05-04T19:14:53","modified_gmt":"2021-05-04T22:14:53","slug":"auxilio-emergencial-bancou-a-alimentacao-de-77-dos-beneficiarios-diz-estudo","status":"publish","type":"post","link":"https:\/\/portalnpm.com\/index.php\/2021\/05\/04\/auxilio-emergencial-bancou-a-alimentacao-de-77-dos-beneficiarios-diz-estudo\/","title":{"rendered":"Aux\u00edlio emergencial bancou a alimenta\u00e7\u00e3o de 77% dos benefici\u00e1rios, diz estudo"},"content":{"rendered":"<p style=\"text-align: justify;\">77% dos clientes da fintech Neon que receberam o\u00a0Aux\u00edlio Emergencial\u00a0usaram o benef\u00edcio para bancar despesas de primeira necessidade, como a\u00a0alimenta\u00e7\u00e3o. As informa\u00e7\u00f5es s\u00e3o do\u00a0<a href=\"https:\/\/economia.ig.com.br\/2021-05-03\/auxilio-emergencial-alimentacao.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Brasil Econ\u00f4mico.\u00a0<\/strong><\/a><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Tadeu Rocha, Head de Neg\u00f3cios da Neon, explica que \u201cos n\u00fameros revelam que o cliente que trouxe o aux\u00edlio do governo realmente tende a gastar mais com necessidades b\u00e1sicas. O que refor\u00e7a a import\u00e2ncia do benef\u00edcio como renda principal para milh\u00f5es de brasileiros\u201d.<\/p>\n<p style=\"text-align: justify;\">Ap\u00f3s o recebimento do aux\u00edlio, os clientes usaram o valor recebido de diversas formas: 87% utilizaram o cart\u00e3o (d\u00e9bito\/cr\u00e9dito), 63% pagaram contas por boleto, 45% recarregaram o celular e 37% utilizaram o PIX.<\/p>\n<p style=\"text-align: justify;\">Entre maio e dezembro, o n\u00famero de clientes transferindo o dinheiro do aux\u00edlio emergencial para conta digital da Neon cresceu 158%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>77% dos clientes da fintech Neon que receberam o\u00a0Aux\u00edlio Emergencial\u00a0usaram o benef\u00edcio para bancar despesas de primeira necessidade, como a\u00a0alimenta\u00e7\u00e3o. As informa\u00e7\u00f5es s\u00e3o do\u00a0Brasil Econ\u00f4mico.\u00a0 Tadeu Rocha, Head de Neg\u00f3cios da Neon, explica que \u201cos n\u00fameros revelam que o cliente que trouxe o aux\u00edlio do governo realmente tende a gastar mais com necessidades b\u00e1sicas. O &hellip;<\/p>\n","protected":false},"author":2,"featured_media":33191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2648258775420054_1618374048415101":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[414],"tags":[3975,3744],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aux\u00edlio emergencial bancou a alimenta\u00e7\u00e3o de 77% dos benefici\u00e1rios, diz estudo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/portalnpm.com\/index.php\/2021\/05\/04\/auxilio-emergencial-bancou-a-alimentacao-de-77-dos-beneficiarios-diz-estudo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aux\u00edlio emergencial bancou a alimenta\u00e7\u00e3o de 77% dos benefici\u00e1rios, diz estudo\" \/>\n<meta property=\"og:description\" content=\"77% dos clientes da fintech Neon que receberam o\u00a0Aux\u00edlio Emergencial\u00a0usaram o benef\u00edcio para bancar despesas de primeira necessidade, como a\u00a0alimenta\u00e7\u00e3o. As informa\u00e7\u00f5es s\u00e3o do\u00a0Brasil Econ\u00f4mico.\u00a0 Tadeu Rocha, Head de Neg\u00f3cios da Neon, explica que \u201cos n\u00fameros revelam que o cliente que trouxe o aux\u00edlio do governo realmente tende a gastar mais com necessidades b\u00e1sicas. 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